Email Sender

Your email sender domain determines whether referral and affiliate emails land in the inbox and whether recipients trust them. Emails sent from a shared, generic address are far more likely to be flagged as spam. Customizing the sender domain means Bloop sends emails from a domain you authenticate — messages come from your brand and inbox providers recognize them as legitimate. Add your domain in Bloop, copy the DNS records it provides (DKIM, SPF, and related entries) into your DNS provider, then verify.

This page covers the three email-sender settings on Settings → General: the sender name, the sender address, and the sender domain.

Best practice: Authenticate a custom sender domain before scaling up email volume — it is the single biggest lever on deliverability. Use a dedicated subdomain such as marketing.yourstore.com rather than your root domain; this isolates bulk mail from the reputation of the domain you use for invoices and order confirmations. Add all records Bloop provides (DKIM, SPF, DMARC, and CNAME) exactly as listed, then wait for DNS propagation before verifying. The emails this protects are documented in referral email notifications and affiliate email notifications.

Sender name

The sender name is the "from" name recipients see in their inbox. It defaults to your store name. Type a new name and save — no verification needed.

Sender address and verification

The sender address is the email your messages are sent from. Bloop verifies the address before it goes live:

1. Enter the new sender address.
2. Select Verify. Bloop emails a confirmation to that address.
3. Open the email and complete verification.

The field shows Verified or Unverified next to it. Resending the confirmation is rate-limited to once every 30 seconds. You cannot save the settings while the address is unverified.

Sender domain and DNS records

The sender domain is the part after the @. The default is email-bsscommerce.com. Setting your own domain authenticates your mail with DKIM and SPF records so inbox providers trust it. Use the Customize link on the Email sender domain card to open the domain setup modal:

Step	What happens
Enter domain	Type the domain (a subdomain like marketing.yourstore.com is recommended). Bloop checks whether it already exists.
Add domain	Bloop registers the domain and returns the DNS records you must add.
DNS setup	A table lists each record — DKIM, SPF, DMARC, and CNAME entries — with the type, name, and value to copy.
Verify	After adding the records at your DNS provider, Bloop re-checks them.
Active	Once the records resolve, the domain is verified and used for sending.

Add the DNS records

1. Copy the records Bloop shows in the table (each has a copy button).
2. Log in to your DNS hosting provider.
3. Open the DNS control panel and add each record exactly as listed.
4. Save the records.
5. Wait for DNS propagation (typically 24–48 hours), then return and verify.

A custom sender domain is a premium feature on paid plans. If your plan changes to one without it, Bloop reverts the sender domain to email-bsscommerce.com. The sender name remains customizable.

Related

• Referral email notifications — the emails sent to referrers and friends.
• Affiliate email notifications — the emails sent to affiliates.
• General settings — overview of every store-level setting.