Understanding general settings
Bloop’s Settings page is the store-level control panel shared by both your referral and affiliate programs: the few options that, once set, quietly shape how every program email and link behaves. It has two tabs: General, where you set the email sender, email marketing sign-up, the referral sharing link, and the affiliate portal link; and Integration, where you connect Bloop to your email marketing apps and to your own tools. Most of these settings are configured once during setup and rarely revisited, which is exactly why this page exists as a map of what lives where, with a detailed guide linked for each one.
Open it from Settings in the main navigation — it sits outside both programs, because what you set here applies to both.
General tab
Section titled “General tab”The General tab groups four cards, in this order:
| Card | What it controls | Detail guide |
|---|---|---|
| Email sender | Sender name, sender address (with verification), and sender domain | Email sender domain |
| Email marketing | Whether customers who type their email into a referral form are subscribed to your email marketing | Email marketing |
| Referral - sharing URL customization | The domain used inside referral links | Referral sharing link |
| Affiliate - portal domain customization | The domain affiliates log in through (shown on plans that include the affiliate program) | Affiliate portal link |
Store name
Section titled “Store name”A new store’s sender name is Bloop-referral, not your Shopify store name, until you set a custom one. Change how your brand appears in inboxes through the sender name field; editing the store name does not change it.
Sender name and email
Section titled “Sender name and email”The sender name and sender email define how your program emails appear in recipients’ inboxes. The name needs no verification; the email address must be verified before you can save. A new store starts with Bloop’s no-reply address as its sender email, so set your own to receive replies. Until you verify your own sender domain, emails go out from Bloop’s sending address with your sender name, and replies go to your sender email. See Email sender domain for the verification flow and DNS setup.
Email marketing
Section titled “Email marketing”Turn on Subscribe customers who enter their email to email marketing to grow your Shopify email list from the referral program. It is off until you turn it on.
- It applies when a customer types their email into the referral sign-up form or the friend’s claim form on your storefront. A logged-in customer whose email was filled in for them is not subscribed.
- Bloop subscribes only customers whose email marketing status in Shopify is Not subscribed. A customer who unsubscribed is never subscribed again.
- The consent is recorded in Shopify as a single opt-in, so it shows on the customer in your Shopify admin and in every app that reads Shopify marketing consent.
Saving changes
Section titled “Saving changes”The General tab uses a save bar that appears when you change anything. You cannot save while the sender email is still unverified — verify it first, then save. Discarding reverts every field to its last saved state.
Integration tab
Section titled “Integration tab”The Integration tab lists the email marketing apps Bloop can connect to, each with an enabled or disabled status badge:
- Klaviyo — sync referral and affiliate events into your Klaviyo flows. See Klaviyo integration.
- Mailchimp — sync events into Mailchimp audiences and automations. See Mailchimp integration.
- API & Webhooks: create API keys and webhook endpoints so your own tools can read Bloop data and react to referral events. See the API & Webhooks overview.
Select an app to open its setup page and connect or disconnect it.
If Bloop loses its connection to your store
Section titled “If Bloop loses its connection to your store”Bloop works through a connection to your Shopify store. If that connection is lost, the app stays installed and keeps receiving your orders, but it can no longer create discount codes or referrers for you. Customers cannot join the referral program or claim a referral discount, so the storefront hides the join and claim buttons and shows “The referral program is temporarily unavailable.” instead of telling customers they are not eligible.
To fix it, open Bloop from your Shopify admin. Opening the app is all it takes: it reconnects automatically, and the program is available again within a minute or so.
While the connection is lost and you have an active referral campaign, Bloop emails the store email address Shopify has on file, with the subject “Action needed: reconnect Bloop to your store”. It sends at most one email every 7 days and no more than 4 in total, and stops as soon as you reconnect.
Related
Section titled “Related”- Email sender domain — sender name, address, and domain verification.
- Referral sharing link — branded referral domain and code prefix.
- Affiliate portal link — branded affiliate portal domain.