Email Notifications
Affiliate emails keep partners moving — they confirm approval, announce tracked sales, and signal that a commission is on its way. Bloop sends these automatically across the affiliate lifecycle, from application through coupon assignment and payout. Every message is a template you can enable, rewrite, and personalise with variables.
Manage them under Branding → Emails in the affiliate area. Each email stores its own subject, body, and button per store, plus a sender address for owner-facing notifications.
Best practice: Treat the registration-approved and new-commission emails as your two highest-value touches. The approval email is a partner's first impression — lead with a warm welcome and point clearly to their portal link. The payout email is what keeps affiliates promoting, so confirm the amount and thank them by name with
{{FirstName}}. Leave the "declined" and "denied" templates off unless you have a reason to email rejections, and send yourself a test of every active template before launch so an affiliate never receives an unfilled placeholder like{{CouponCode}}.
Which emails to enable, and why defaults matter
Several templates ship disabled. A couple being off is a sensible default — but the two owner-facing notifications being off can quietly leave you in the dark. Walk the list deliberately before launch rather than trusting defaults.
Registration pending
An affiliate signs up, awaiting review
On
Keep on — it confirms the application landed
Registration approved
You approve an affiliate (carries activation link)
On
Keep on — it's the partner's first impression and their way in
Registration denied
You decline an application
Off
Only if you want to email rejections; many programs leave it off
New coupon
You assign a coupon code
On
Keep on — the affiliate needs the code to promote
New sales
A referral order is tracked
On
Keep on — confirms tracking works, which builds trust
Sales approved
You approve a tracked sale
On
Keep on — tells the partner the commission is confirmed
Sales declined
You decline a tracked sale
Off
Only if you want to explain declines proactively
New commission payout
You pay out a commission
On
Keep on — this is what keeps affiliates promoting
Reset password
An affiliate requests a portal password reset
On
Keep on — partners can't get back in without it
Manually added
You add an affiliate manually (invite + activation link)
On
Keep on — it's the invite
New affiliate registration (to you)
A new affiliate signs up
Off
Enable + set a recipient if you want to know about new applicants
New affiliate sales (to you)
An affiliate generates a sale
Off
Enable + set a recipient if you want sales alerts
The owner-facing notifications require a recipient address. If you assume Bloop is alerting you to new registrations or sales but never enabled them, applications can sit unreviewed for days. Turn them on if you rely on alerts; leave them off if you check the dashboard yourself — but decide deliberately.
The "declined" and "denied" templates being off is the opposite case: a reasonable default, since not every store wants to email a rejection. Enable them only if a graceful "thanks, not this time" message fits your program.
Affiliate emails sent to your affiliates
Registration pending
An affiliate signs up and is awaiting your review
On
Registration approved
You approve an affiliate — includes their portal activation link
On
Registration denied
You decline an application
Off
New coupon
You assign a coupon code to an affiliate
On
New sales
A referral order is tracked to the affiliate
On
Sales approved
You approve a tracked sale
On
Sales declined
You decline a tracked sale
Off
New commission payout
You pay out an affiliate's commission
On
Reset password
An affiliate requests a password reset for the portal
On
Manually added
You add an affiliate manually — invites them with an activation link
On
The registration-approved and manually-added emails both carry the affiliate's activation link. The new-sales, sales-approved, and sales-declined emails reference the specific order so the affiliate can track its status.
Emails sent to you (the store owner)
Both owner notifications ship disabled — turn them on and set a recipient address if you want them.
New affiliate registration
A new affiliate signs up — includes their name, email, and any note
New affiliate sales
An affiliate generates a new sale
These use a sender/recipient field so the alert reaches the inbox you choose.
What good partner-facing emails say
Open by name. Lead with
{{FirstName}}. A partner who sees their own name reads on; a generic "Hello affiliate" signals they're just a row in a database.Lead with what they care about. The approval email should say "you're in, here's your dashboard" before anything procedural. The payout email should confirm the amount and thank them first.
Make the next step obvious. Every email that gives access — approval, manual-add, password reset — should point clearly at where to go. Put the link on the button, not buried in a paragraph.
Use the right variable for the moment. Approval and manual-add emails carry
{{AffiliateActivationLink}}; once active, point partners to{{AffiliatePortalLink}}; use{{SalesOrderId}}on sales emails.Sound like your store. Edit the default templates so the voice matches your brand, reinforcing the legitimacy your portal and registration form already established.
Editing an affiliate email
Open any email under Branding → Emails to edit:
Subject line — supports variables.
Body — the message, with formatting and variables.
Button — text, colour, and font (for example, the reset-password email uses a button).
Sender — for owner-facing notifications, the address the alert is sent to.
Image — an optional header image.
Changes save per store and apply to every future send of that email type.
Template variables
Variables are placeholders in double braces, like {{FirstName}}. Bloop swaps them for real values at send time; if a value isn't available, the placeholder is left in place.
{{FirstName}}
The affiliate's first name
{{LastName}}
The affiliate's last name
{{Email}}
The affiliate's email
{{CouponCode}}
The coupon code assigned to the affiliate
{{SalesOrderId}}
The tracked order (rendered as a link to the order in the portal)
{{AffiliateActivationLink}}
The link an affiliate uses to activate their account
{{AffiliatePortalLink}}
The affiliate's portal dashboard link
{{store_name}}
Your store name
{{note}}
The note submitted with a registration (owner notification)
The new-coupon email uses {{FirstName}} and {{CouponCode}}; sales emails use {{SalesOrderId}} and {{AffiliatePortalLink}}; approval and manual-add emails use {{AffiliateActivationLink}}. An unavailable value leaves the placeholder visible, so a test send is the only reliable way to confirm every variable resolves before a partner sees it.
A worked example: the lifecycle a new partner sees
They apply. The Registration pending email fires automatically. Edit it to say "Thanks, {{FirstName}} — we've got your application and we'll be in touch."
You're alerted (if you enabled it). The New affiliate registration owner email is off by default — turn it on before launch and set your own address as recipient so new applications land in your inbox with the applicant's name, email, and
{{note}}.You approve them. The Registration approved email goes out carrying
{{AffiliateActivationLink}}. Write it as a warm welcome — "You're in, {{FirstName}}! Set up your account and grab your link here" — with the link on a clear button.You assign a coupon. The New coupon email delivers
{{CouponCode}}with a line on how to use it. The partner can start promoting immediately.A sale tracks. The New sales email confirms a referral order with
{{SalesOrderId}}, and Sales approved follows when you confirm it — both reassuring the partner that tracking works and the commission is real.You pay them. The New commission payout email confirms the amount and thanks them by name. This is what keeps them promoting, so make it the warmest of the lot.
Send yourself a test of every email in this chain before launch — confirm the approval button works, the coupon code renders, and no {{...}} placeholder leaks through.
Test before you go live
Send yourself a test from the email editor to preview the final layout and wording. A few limits apply:
Test sends are rate limited to 10 per minute from the same connection.
A single test can go to at most 20 recipients at once.
If you hit the limit, wait a moment and try again. Test emails don't affect any real affiliate record.
Common mistakes to avoid
Assuming everything emails someone. The owner notifications are off by default. If you rely on alerts you never enabled, applications and sales go unnoticed.
Leaving rejection emails on by accident — or off when you wanted them. "Declined" and "denied" are off by default. Enable them only if a graceful rejection message fits your program.
Shipping the default copy. Generic templates read as automated. Edit at least the approval and payout emails to sound like your brand and open with
{{FirstName}}.Hiding the link. Burying
{{AffiliateActivationLink}}or{{AffiliatePortalLink}}in a paragraph makes partners hunt for the way in. Put it on the button.Skipping test sends. It's the only way to catch an unfilled variable or a broken button before a real partner sees it.
Forgetting the owner-email recipient. Enabling an owner notification without setting a recipient address means the alert has nowhere to go.
When and why to revisit your emails
Applications sit unreviewed → enable the owner registration notification and set your address so you're alerted in real time.
You change your brand voice or program name → re-edit the templates, especially approval and payout.
You start handling declines proactively → enable the "denied" and "sales declined" templates and write them to be gracious.
A partner reports a confusing email → send yourself a test of that template; an unfilled variable or misordered message is usually the cause.
Related
Affiliate settings — payment methods and broader email configuration.
Affiliate sales — approving and declining the sales these emails announce.
Affiliate payouts — paying commissions, which triggers the payout email.
Email sender domain — send these emails from your own branded domain.
Affiliate program setup — approving registrations and assigning coupons.
Recruiting affiliates — a professional email lifecycle is part of attracting and keeping good partners.
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