Recruiting Affiliates
Who you let into your program matters more than how many people apply. The short answer: recruit for audience fit rather than follower count, keep your registration form short but filtering, and treat the pending queue as a real gate. A focused roster of partners whose audience overlaps your customers will out-earn a crowd of casual sign-ups every time. This article covers how to attract and screen affiliates, then links the Bloop settings that run it.
There are two ways affiliates join in Bloop: you add them manually, or they self-register through your form. Most programs use both — a handful of hand-picked partners to start, then an open form once the offer is proven.
Recruit for fit, not volume
A relevant partner with a small, engaged audience usually drives cleaner sales than a large but mismatched one. Before chasing reach, ask whether a candidate's audience plausibly buys what you sell.
Start with people who already love your products — past customers, creators who have mentioned you, niche publishers in your category.
Lead recruitment with the concrete benefit: your commission rate and what a partner can realistically earn.
Hold your richer rates for proven performers so there is a reason to keep promoting, rather than opening the top tier to everyone.
Make the registration form sell, then filter
The registration form is your first impression and your first screen. It has to convince good partners that joining is worth their time while collecting only what you will actually use to vet and pay them.
Keep it short. A long, demanding form scares off the creators and customers you most want.
Lead the copy with the benefit — surface your commission with a dynamic variable so applicants see the upside immediately.
If you must filter (a niche, an audience size, a portfolio link), collect it with a single-choice or file-upload field rather than free text, so applications are easy to compare at a glance.
Build and style this in the affiliate registration form.
Use the pending queue as a gate
Self-registered affiliates arrive as pending and cannot earn until you approve them. That queue is your control point.
Pending
Awaiting review, cannot earn
Default landing state for self-registrations
Approved
Link is live, orders generate commissions
Partners whose audience fits and who you trust to represent you
Rejected
Link does not earn
Clear mismatches, or affiliates you need to stop
Review applicants for fit, not just to clear the backlog. You can approve or reject in bulk, and Bloop sends the matching status email automatically, so screening a batch of applications is quick.
Onboard so partners actually start
An approved affiliate who never promotes is no better than a rejected one. After approval, make sure they have what they need: their referral link, any discount coupon, and a clear sense of what to share. You can preview exactly what an affiliate sees with "login as" before launch, which is the easiest way to confirm their portal and links work.
Set it up in Bloop
Add, approve, reject, and export affiliates in Managing affiliates.
Build the application form in the affiliate registration form.
Hold top performers on a higher-rate campaign — see Best practices: a commission structure that scales.
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