> For the complete documentation index, see [llms.txt](https://docs.bloop.plus/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloop.plus/getting-started/glossary.md).

# Glossary

Every term Bloop's documentation uses, defined the way Bloop uses it.

Terms used in Bloop's documentation — *attribution*, *cookie window*, and the rest — are defined here exactly as Bloop uses them. For a guided overview, start with [How Bloop works](/getting-started/how-bloop-works.md). For broader industry vocabulary, see the [referral program glossary](https://bloop.plus/blog/referral-program-glossary/) on the blog.

### A

**A/B test** — A side-by-side comparison of two reward variants within one campaign, split 50/50, to see which converts better. See [A/B testing](/referral-program/ab-testing.md).

**Affiliate** — An external partner (creator, blogger, publisher) who promotes your store with a unique link and earns a commission on the orders they drive. Affiliates need no prior purchase. See [Managing affiliates](/affiliate-program/management/affiliates.md).

**Affiliate portal** — The affiliate-facing area where a partner logs in to find their link and coupon, track sales, and request or view payouts. See [the portal guide](/affiliate-program/branding/portal-guide.md).

**Attribution** — Crediting an order to the right referrer or affiliate. Bloop attributes an order through the share code on a referral, or through the affiliate's link within the cookie window.

**Auto-apply discount** — A campaign option that automatically applies an affiliate's discount to customers who arrive through their link, with no code to enter. See [Affiliate campaigns and commissions](/affiliate-program/campaigns.md).

### B

**Branding theme** — The complete look of one campaign — colours, fonts, copy and custom code across every storefront surface. A campaign holds a library of themes with exactly one applied. See [Branding themes](/referral-program/branding/themes.md).

### C

**Campaign** — The set of rules behind a program. A referral campaign defines who can refer, the rewards, the branding, the sharing channels and the emails — you can run up to five, and a customer can belong to several at once, with a separate link and code for each. An affiliate campaign defines the commission structure and cookie window. See [referral campaigns](/referral-program/campaign.md) and [affiliate campaigns](/affiliate-program/campaigns.md).

**Cash reward** — A referrer reward or commission paid manually outside Shopify; Bloop tracks the amount owed. Requires a payment method on your account. See [referrer rewards](/referral-program/rewards.md).

**Commission** — The amount an affiliate earns on a qualifying order, calculated as a percentage, a flat amount per order, or a flat amount per item. See [Affiliate campaigns and commissions](/affiliate-program/campaigns.md).

**Contacts** — The store-wide list of everyone the referral program touches, whether they've joined or not. Narrower than it sounds elsewhere: a campaign's own **Referrers** view shows only the people enrolled in that campaign. See [Contacts](/referral-program/management/customers.md).

**Cookie window (attribution window)** — How long after an affiliate click a purchase still counts for that affiliate. Bloop's default is 30 days, set per campaign. See [Affiliate campaigns and commissions](/affiliate-program/campaigns.md).

**Custom reward** — A referrer reward you fulfil yourself — early access, a gift, anything Bloop can't issue automatically. Bloop tracks who earned it and tells them; delivering it is on you. See [referrer rewards](/referral-program/rewards.md).

### D

**Discount coupon** — A Shopify discount code used as a reward or shared by an affiliate. As a referrer reward it can be a fixed amount or percentage; affiliates can share one alongside their link. See [referrer rewards](/referral-program/rewards.md).

### E

**EPC (earnings per click)** — Total commission divided by clicks — how much an affiliate earns per click on average. Useful for comparing affiliate performance across different traffic volumes.

**Expiry (valid period)** — An optional limit that makes a reward code unavailable a set number of days after it is created. Bloop sends a reminder before a code expires. See [referrer rewards](/referral-program/rewards.md).

### F

**FlexiTiers** — Referral reward tiers: the referrer reward grows as they hit new milestones, each tier carrying its own type, value and conditions. See [FlexiTiers](/referral-program/tier-rewards.md).

**Fraud center** — The Bloop area that flags suspicious referral activity — self-referrals, shared IPs, unusual volume — and holds the reward for 14 days while you review. Distinct from **fraud prevention**, the IP and browser checks that block a self-referral outright before it becomes a case. See [Detect referral fraud with the Fraud center](/referral-program/management/fraud-center.md).

**Free product reward** — A referrer or referee reward that gives a specific product at no cost, redeemed at checkout. See [referrer rewards](/referral-program/rewards.md).

### M

**Minimum requirements** — Conditions a referral must meet before a referrer reward is issued: a minimum purchase amount, a minimum number of items, or a minimum number of referees. See [referrer rewards](/referral-program/rewards.md).

**Minimum referees** — Issues the referrer reward only after a set number of successful referees, in cycles (for example at referee #5, #10, #15). See [referrer rewards](/referral-program/rewards.md).

### P

**Payment method** — How you pay affiliates or cash rewards (for example bank transfer, PayPal). You enable and configure methods, and they define the fields collected from the recipient. Set affiliate methods in [affiliate settings](/affiliate-program/settings.md#payment), and referral cash methods in **Referral → Settings → Payment method**.

**Payout** — A recorded payment of an affiliate's approved, unpaid commission. Recording a payout moves the amount from outstanding balance into payment history. See [Affiliate payouts](/affiliate-program/management/payouts.md).

**Pending (affiliate status)** — The status of an affiliate who has self-registered but not yet been approved. Pending affiliates cannot earn until approved. See [Managing affiliates](/affiliate-program/management/affiliates.md).

### R

**Referee** — The friend a referrer invites — a new customer who uses a referral link or code to claim a discount on their first order. See [Set up referrer and referee rewards](/referral-program/rewards.md).

**Referee reward** — The incentive a referee receives for using a referral, typically a discount on their first purchase. See [referrer and referee rewards](/referral-program/rewards.md).

**Referral code** — A short code a referrer can type or say, useful for word-of-mouth and offline channels. See [Choose a referral sharing method](/referral-program/referral-methods.md).

**Referral hub** — The signed-in page where a referrer finds their link and code, tracks their referrals, and sees every reward they've earned. See [Referral hub](/referral-program/referral-hub.md).

**Referral link** — A unique URL containing a referrer's share code, best for email, chat, and social sharing. See [Choose a referral sharing method](/referral-program/referral-methods.md).

**Referrer** — An existing customer who shares a referral link or code with friends and earns a reward once a referee makes a qualifying purchase. See [The referral journey](/getting-started/the-referral-journey.md).

**Referrer reward** — What a referrer earns after their referee's qualifying purchase: a discount coupon, store credit, cash, a free product, or a custom reward you fulfil yourself. See [referrer rewards](/referral-program/rewards.md).

**Review period** — A delay, in hours, before a referrer reward is approved. Set to 0 for instant approval; suspicious orders are held separately. See [referrer rewards](/referral-program/rewards.md).

**Revoke** — Taking back an already-issued reward or commission because the order behind it was cancelled or fully refunded. Bloop never revokes a reward the referrer has already used, or a commission already paid out. See [reward revocation](/referral-program/reward-timing.md#revoking-a-reward).

### S

**Sale** — An order Bloop records and attributes to an affiliate, from which it calculates the commission. Sales are reviewed and approved before payout. See [Affiliate sales tracking](/affiliate-program/management/sales.md).

**Share code** — The unique 8-character code assigned to each referrer, carried inside their referral link and used to attribute referred orders. See [Choose a referral sharing method](/referral-program/referral-methods.md).

**Store credit** — A referrer reward applied directly to the customer's Shopify account, useful for pulling repeat buyers back for another order. See [referrer rewards](/referral-program/rewards.md).

### T

**Target audience** — The rule that decides who can join a referral campaign: everyone, logged-in customers, or one or more Shopify customer segments — with segments you can explicitly exclude. See [Set your referral target audience](/referral-program/target-audience.md).

**Two-sided reward** — The structure of every Bloop referral: one reward for the referee and one for the referrer, with the referrer paid only after a qualifying purchase. See [How Bloop works](/getting-started/how-bloop-works.md).

### Where to go next

* New here? Start with [How Bloop works](/getting-started/how-bloop-works.md).
* Follow a term through the customer experience in [The referral journey](/getting-started/the-referral-journey.md) or [The affiliate journey](/getting-started/the-affiliate-journey.md).
* Find where each setting lives in [Platform navigation](/getting-started/platform-navigation.md).


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