Activity Log
The activity log answers a question every program owner asks in the first weeks: is this thing actually working? It is the raw, event-by-event pulse of your referral program — every time someone joins, shares, claims a reward, buys, or gets banned, one line is written here, newest first. Where analytics gives you the score at the end of the match, the activity log lets you watch the play unfold in real time.
That makes it the place to look when you want detail rather than totals: to confirm momentum is building, to follow one customer's path from join to purchase, or to grab a referrer's share link in the moment. The sections below cover the event types, what each entry carries, and how to read the feed.
Activity types
Each entry records one action against one customer:
Joined
A customer joined the program as a referrer and received their share link and code.
Claimed
A reward was claimed — a referee collected their referral discount, or a referrer received their earned reward.
Purchased
A referee completed a qualifying purchase, turning a referral into a successful one.
Revoked
A referrer reward was clawed back because the order behind it was cancelled or refunded. The entry carries a short note explaining why.
Banned
A referrer was banned in the Fraud center and can no longer receive rewards.
What each entry shows
The feed is enriched with details relevant to the action:
Joined entries include the referrer's share link, and their referee discount code if one applies — handy for quickly grabbing a customer's sharing link.
Claimed entries show what was claimed: the referee's discount code, or the referrer's reward (discount code, store credit, cash, or a custom reward's description) and the order it came from.
Purchased entries connect the referee to the order that completed the referral.
Revoked entries name the reward that was reversed and carry the reason (a cancelled or refunded order), linked to the order it came from. See reward revocation.
Banned entries record that a referrer was blocked.
Every entry shows the customer's name and email and links back to their record, so you can move from a single event to the full customer history in one click.
Read the feed
Open the Activity tab. Entries are listed newest first by default.
Sort ascending or descending to scan the earliest or most recent events.
Click a customer in any entry to open their detail and see their full referral chain.
How to use the log
Confirm the program is live. A steady run of Joined and Claimed entries tells you customers are finding and using the program.
Spot your momentum. Watch Purchased events to see referrals converting into real sales.
Follow a single customer's story. Filter your attention to one person by opening their record from any entry, then review their referees and rewards.
For an aggregated view — conversion rates, revenue, and top referrers — use Referral analytics instead. The activity log is for the event-by-event detail; analytics is for the totals.
Next steps
See the full picture for one person in Manage referral customers.
Track the discount codes behind Claimed events in Track referral discount codes.
Review program results in Referral analytics.
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