> For the complete documentation index, see [llms.txt](https://docs.bloop.plus/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloop.plus/referral-program/analytics/analytics.md).

# Analytics

Analytics is where you decide whether your referral program is earning its keep. The dashboard moves from outcomes (who joined, who converted, how much revenue) back through the funnel to behaviour (who saw the offer, who shared, on which channel). Find it in the **Analytics** tab; pick a date range (7, 30, 90 days, or custom).

> **Best practice:** Watch **successful referrals to shares** (do shares convert?) and **subsequent referral revenue** (do referred customers stick?) most closely. Revenue totals look good on a slide, but these two ratios are what you can act on.

### Metrics and what they mean

| Metric                                      | What it tells you                                                                    |
| ------------------------------------------- | ------------------------------------------------------------------------------------ |
| Total referrers                             | Whether the program is being discovered                                              |
| Successful referrals                        | The program's true output — the number to grow                                       |
| Shares / entry-point impressions            | Whether referrers act once they've joined, and whether the program is visible enough |
| Total / first / subsequent referral revenue | Top-line money, acquisition value, and whether referred customers stick and return   |
| Referee orders (total / subsequent)         | Volume of orders from referred customers, first and repeat                           |
| Welcome emails viewed                       | Whether invites land and get seen                                                    |
| Share-channel performance                   | Which share buttons to keep, promote, or drop                                        |
| New enrolled referrers                      | How many referrers join per day                                                      |

### Read the funnel

A referral program is a funnel — the value is in the drop-off between stages, not any single total:

1. **Entry-point impressions** — how many people saw the offer.
2. **Shares** — how many shared a link.
3. **Successful referrals** — how many of those shares became rewarded purchases.

Where the number falls off sharply is where your problem lives.

### Diagnose by symptom

| Symptom                                       | Likely cause                            | What to try                                                                                                                               |
| --------------------------------------------- | --------------------------------------- | ----------------------------------------------------------------------------------------------------------------------------------------- |
| High impressions, few shares                  | The offer isn't compelling              | Strengthen the [reward](/referral-program/rewards.md), lead with the friend's reward in the [widget](/referral-program/branding/popup.md) |
| Few impressions overall                       | The program is hard to find             | Add entry points — [post-purchase popup](/referral-program/branding/post-purchase.md), [landing page](/referral-program/branding/page.md) |
| Plenty of shares, few referrals               | Friends click but don't buy             | Sweeten the referee reward, lower a minimum spend                                                                                         |
| Strong first revenue, weak subsequent revenue | A retention problem, not a referral one | Focus on post-purchase lifecycle, not the program                                                                                         |
| Few referrers joining                         | Audience too narrow or program hidden   | Widen the [target audience](/referral-program/target-audience.md)                                                                         |
| One channel gets all shares                   | Channel mix doesn't match your audience | Reorder [share channels](/referral-program/branding/social-sharing.md)                                                                    |

Confirm any fix that costs real money — like a bigger reward — with an [A/B test](/referral-program/ab-testing.md) rather than a hunch.

### What "good" looks like

Referral rates vary by industry — judge your dashboard against its own trend, not a borrowed number:

* **The trend beats the absolute.** Shares and referrals climbing month over month matters more than any external benchmark.
* **Conversion should hold or rise as you scale.** A falling share-to-referral rate means you're reaching less-engaged sharers.
* **Cost per referral should stay sane.** A reward that wins on raw count can still lose money — read revenue alongside what each reward costs.

### A worked example

*Illustrative, not measured Bloop results.* Over 30 days: 8,000 impressions, 400 shares (5% — low), 40 successful referrals (10% of shares — healthy). The cliff is at the *share* step, so the fix is the offer: strengthen the referee reward and lead the widget copy with it, then confirm with an [A/B test](/referral-program/ab-testing.md).

### Common mistakes to avoid

* **Reading totals, ignoring ratios.** Total revenue feels good but doesn't tell you what to fix — the drop-off rates do.
* **Peeking too early.** A few days of data is noise. Let a date range gather real volume first.
* **Acting on two changes at once.** Change the reward or the copy, not both — otherwise you won't know which moved the needle.

### Next steps

* Adjust incentives in [Referrer and referee rewards](/referral-program/rewards.md).
* Confirm a fix before rolling it out with [A/B testing](/referral-program/ab-testing.md).
* Make sure the program is seen in [making your referral program visible](/best-practices/program-visibility.md).


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