> For the complete documentation index, see [llms.txt](https://docs.bloop.plus/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloop.plus/referral-program/branding/post-purchase.md).

# Post-Purchase Popup

The moment right after checkout is the best time to ask for a referral — the customer is at peak enthusiasm, the thank-you page has nothing else to click, and you know exactly who they are. The popup appears on the Shopify order status page and fires instantly, so your only job is the words. Manage it under **Branding → Post-purchase popup**.

> **Best practice:** Lead with the referee's reward, not your ask. "Give friends $10 off — and earn $10 yourself" frames sharing as a favour. Keep it to one sentence.

### Copy that works

| Do                                     | Why it works                                      |
| -------------------------------------- | ------------------------------------------------- |
| Lead with the friend's reward          | Frames sharing as generosity, not self-interest   |
| State both rewards in one line         | Double-sided rewards outperform give-only offers  |
| Keep it to one sentence and one button | The thank-you page rewards a fast, obvious action |
| Make the share method one tap          | Fewer steps means more links sent                 |
| Match the tone of the page             | A celebratory voice beats a corporate pitch       |

### What to show

Two content blocks, editable per language: the **referral block** (the prompt on the thank-you page) and **email sending** (the copy sent when a customer invites a friend by email). Spend your effort on a one-line, value-led referral block; keep the email warm and personal — it arrives as if from a friend.

### A worked example

*Illustrative, not measured Bloop results.* The default "Refer a friend and earn rewards" is generic and leads with your benefit. Rewriting it to "Loved your order? Give a friend $10 off — and earn $10 yourself" puts the friend first. An [A/B test](/referral-program/ab-testing.md) against the default shows share rate rising from 3% to 5% — a real gap — so you keep it.

### Common mistakes to avoid

* **Leading with your ask, not their reward.** Put the friend's discount first.
* **Writing a paragraph.** One clear sentence — a pitch loses the moment.
* **Not localizing.** An English-only prompt fails customers most likely to refer in other languages.

### Notes on availability

The post-purchase popup is a paid feature. On plans without it, the editor shows an upgrade prompt and the content fields stay locked — your existing campaign and rewards keep working regardless.

### Next steps

* Brand the on-site widget in [referral widget branding](/referral-program/branding/popup.md).
* Add a permanent entry point with the [referral landing page](/referral-program/branding/page.md).


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