Social Sharing
A referral spreads through the channel your customers already use to talk to friends — most often a private message, not a public post. The share buttons you offer, and their order, steer which of those moments turns into a referral. Manage this in your campaign's Share Methods area: Sharing Method and Social Message tabs.
Best practice: Lead with the channel your audience uses privately, then trim the rest. On mobile, put WhatsApp and Native Share at the top; on desktop, email and X tend to fit better. Fewer, well-chosen buttons convert more shares than a crowded row.
Which channel for which customer
One-to-one, mobile-first, international
Lead with it on mobile
Native Share
Whatever app the customer prefers
Mobile only — hands off to the device's share sheet
Email (Gmail / Mail App / Custom Email)
Considered, personal recommendations
Fits desktop, higher-value products
X (Twitter)
Public, fast, low-commitment
Tech/media/creator audiences
Broad public reach
Communities, older demographics
Private channels out-convert public ones — a WhatsApp message to one friend carries more weight than a public post to strangers. Lead with private, offer public as a secondary option, and confirm the mix with an A/B test.
Choose the sharing methods
Drag channels from Available channels into your Desktop and Mobile lists separately — order matters, since the top channel gets the most clicks. Native Share is mobile-only, and each channel can appear once per device list.
Write a message that gets shared
Each channel (X, Facebook, WhatsApp) has its own editable message, with an optional custom image for X and Facebook (1200×630px recommended). What matters:
Write in the customer's voice, not an ad's — "I love these — here's 15% off" beats "Shop our referral program."
Name the reward in the first few words.
Keep WhatsApp short — one line plus the link.
A worked example
Illustrative, not measured Bloop results. A mobile-first store puts WhatsApp first and drops Facebook/X from mobile entirely, since its audience doesn't share that way; on desktop it leads with email instead. An A/B test confirms the trimmed mobile list lifts shares per visitor, and share-channel performance shows which buttons customers actually use.
Common mistakes to avoid
Offering every channel. A crowded row turns an easy share into a decision — pick the few your audience actually uses.
The same row on desktop and mobile. Set them separately; the channels people reach for differ by device.
Leading with public channels. They add reach but convert worse per share than a private message.
Next steps
Decide between links and codes in referral methods.
Confirm your channel order with A/B testing.
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