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Understanding referral integrations

Bloop sends its own referral email out of the box. If you already run lifecycle email somewhere else, you can hand the events over instead and keep every message in one place.

The Integration tab with Klaviyo and Mailchimp

Platform What Bloop syncs Guide
Klaviyo Who your advocates are, the campaigns they belong to, and what they have earned How to connect Klaviyo
Mailchimp Each contact labelled as referrer or referee, with their link, code, revenue and referral count How to connect Mailchimp

Both carry a permanent hub link as a profile property — BLOOP Hub Portal in Klaviyo, BLOOPHUB in Mailchimp — so an email sent days later still signs the referrer straight in.

Both programs share the same two connections, set up once under Settings → Integration. In Klaviyo, affiliates sync from their own Affiliate program section on the same page, with their own properties, segments and events, see syncing affiliates.