> For the complete documentation index, see [llms.txt](https://docs.bloop.plus/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloop.plus/referral-program/rewards.md).

# Rewards

Every Bloop referral has two rewards:

* **Referee reward** — what a new customer gets for using a referral link or code.
* **Referrer reward** — what an existing customer earns after their referee buys.

Configure both from the **Referrer reward** and **Referee reward** sections of the Campaign tab. Each has its own on/off toggle.

> **Best practice:** Match the reward type to how often people buy from you — store credit works well if customers return; cash or a discount works better for one-off purchases. Keep the combined reward value below your profit on a referred order. Always give the referee something too — two-sided rewards work better than referrer-only ones. See [designing your offer](/best-practices/designing-your-offer.md).

### Choose a referrer reward type

| Reward type     | How it works                                                                                                | Payout                          |
| --------------- | ----------------------------------------------------------------------------------------------------------- | ------------------------------- |
| Discount coupon | A Shopify discount code — fixed amount or percentage; can be restricted to specific products or collections | Automatic in Shopify            |
| Store credits   | Shopify Store Credit applied directly to the customer's account                                             | Automatic in Shopify            |
| Cash            | Tracked in Bloop; you process the payment yourself                                                          | Manual payout                   |
| Custom          | A reward you describe in your own words (a gift, swag, a service) and fulfil yourself                       | Manual — held for your approval |

> Cash rewards require a payment method on your account before they can be enabled.

A **custom reward** has no value, minimum, or expiry — just a short **description** (up to 500 characters) of what the referrer gets. It's never issued automatically: it stays **Pending** until you approve it in [Referral orders](/referral-program/management/orders.md), once you've arranged to fulfil it. Use it for rewards outside Shopify; otherwise a discount code, store credit, or cash is simpler since it issues on its own.

Pick a type based on how often customers buy from you: store credit if they're likely to order again, cash or a discount if not. See [best practices: choosing the right referral reward](/best-practices/choosing-rewards.md) for the full breakdown by industry.

### Set the discount value

Choose a **fixed amount** (best for a narrow price range) or a **percentage** (best for a wide price range, since it scales with order size). The referee reward uses the same options.

> **The margin rule.** Add the referrer and referee rewards together, and keep that combined cost below your profit on a referred order. That keeps every referral profitable. Refine the value with [A/B testing](/referral-program/ab-testing.md) once you have traffic.

### Minimum requirements

You can require a minimum before a referrer reward is issued: a minimum purchase amount, a minimum number of items, or a minimum number of referees (rewards in cycles, e.g. every 5th referral). Default is **None**. Most stores should leave this off at launch and only add one if margin becomes a problem.

### Tiered rewards

The settings above pay a flat reward. If you want to pay more as a referrer brings in more friends, use **FlexiTiers** — see [Set up tiered referral rewards](/referral-program/tier-rewards.md).

### Expiry

Reward codes can expire after a set number of days, or never expire. A short period (14–30 days) creates gentle urgency; use **None** for long, considered sales cycles. Bloop reminds referrers before a code expires.

### Review period

The review period delays reward approval by a number of hours. Set `0` for instant approval — best for most stores. A short delay is worth it for high-value cash rewards or if you've seen abuse. Suspicious orders are always held separately, regardless of this setting.

### When a reward counts as earned

Choose when a referral counts as successful: **Paid** (default, fastest thank-you — right for most stores), or **Fulfilled** (waits until you ship — useful for made-to-order goods or pre-orders). Set this in Referral → Settings.

### Revoking a reward

If an order is cancelled or refunded, Bloop can take back an already-issued reward. Set the **revoke trigger** to control when: on cancel, on refund, or both (default).

| Revoke trigger  | Reward is revoked when…                      |
| --------------- | -------------------------------------------- |
| Both (default)  | The order is cancelled **or** fully refunded |
| Order cancelled | Only when the order is cancelled             |
| Order refunded  | Only when the order is fully refunded        |

A partial refund never revokes a reward, and Bloop never takes back a reward the referrer has already used. Every revocation is logged in [referral activity](/referral-program/analytics/activity.md) and shown as **Revoked** on the [referral hub](/referral-program/referral-hub.md).

### Common mistakes to avoid

* **Rewarding only the referrer.** Always give the referee something too — it converts better.
* **Setting rewards without checking your margin.** Add both rewards together and compare to your profit per referral.
* **Never testing your reward.** Use [A/B testing](/referral-program/ab-testing.md) to check if a different value works better.

### Next steps

* Decide how referrers share their reward in [Referral methods](/referral-program/referral-methods.md).
* Prove which reward wins with [A/B test your referral rewards](/referral-program/ab-testing.md).
* Match the reward to your economics with [best practices: choosing the right referral reward](/best-practices/choosing-rewards.md).


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