> For the complete documentation index, see [llms.txt](https://docs.bloop.plus/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://docs.bloop.plus/referral-program/tier-rewards.md). # Tiered Rewards A flat reward pays the same amount whether a referrer brings in one friend or twenty — which gives your best referrers no reason to keep sharing after their first success. Bloop's **FlexiTiers** let the reward grow as a referrer hits new milestones. Tiers only change the **referrer** reward; the referee's discount stays the same. > **Best practice:** Keep the tier structure simple enough to explain in one sentence — "bring in two friends and earn $5, five and earn $15, ten and earn $30" is easy to share. Four or five tiers with overlapping rules is not. ### How tiers work Each tier covers a range of successful referral counts. When a referrer hits their Nth referral, Bloop issues the reward for whichever tier N falls into — or nothing, if N lands in a gap. Every tier can have its own reward type, value, minimum, and expiry, and referrers work through tiers in order. ### Set up tiers 1. Open your referral campaign, go to **Referrer reward**, and click **Add tiers** — Bloop starts you with two tiers. 2. For each tier, set the **start/end** referral range and click **Edit reward settings** to choose its reward. 3. Use **Add new tier** to insert more, and check the **preview panel** for the full sequence, any gaps, and what happens beyond the last tier. 4. Set **Advanced tier settings** (below) and **Save**. Delete tiers down to one to return to a flat reward — tiered mode needs at least two. ### After the final tier | Setting | What it does | When to use it | | ----------------------------- | ------------------------------------------------------------------------- | ---------------------------------------------------------------- | | Keep giving last tier reward | Every referral beyond the last tier keeps earning the final tier's reward | Default — your best advocates keep earning your top rate forever | | Stop rewards after final tier | Referrals beyond the last tier earn nothing | Milestone programs celebrating specific achievements | | Loop tiers | The sequence restarts at Tier 1 | Recurring promotions where the reward rhythm should repeat | ### How past referrals count * **Count all past rewards** (default) — a referrer's progress includes referrals from before you enabled tiers. Use this to honor existing referrers' history. * **Start from a date** — only referrals after that date count. Use this for a fresh campaign period where everyone starts at zero. ### Gaps between tiers You can leave referral-count ranges outside any tier — those referrals earn nothing. Useful for celebrating specific milestones (1st, 5th, 10th) without paying every referral in between. ### Show referrers their progress The [referral hub](/referral-program/referral-hub.md) shows each referrer a tier timeline automatically, and the **Referral progress** email reminds them how close they are — nothing to build. ### Worked examples * **Keep-last (progressive):** Tier 1 (referrals 1–2): $5 credit → Tier 2 (3–5): $10 credit → Tier 3 (6+): $20 credit, paid forever. A referrer at 12 referrals earns $20 each time. * **Stop (milestones only):** Tier 1 (#1): $5 discount → gap → Tier 2 (#5): $15 credit → gap → Tier 3 (#10): $30 credit + gift. Referral #11 earns nothing. * **Loop (cycling):** Tier 1 (1–2): $5 credit → Tier 2 (3–5): $12 credit, then repeats — referral #6 restarts at Tier 1. ### Things to know * The first tier must start at referral #1, and tiers can't overlap. * Gaps are allowed — those referrals still count toward the referrer's total, just earn nothing. * Any reward type works per tier, including a [custom reward](/referral-program/rewards.md#choose-a-referrer-reward-type) held for your approval. * Tiers and A/B testing are mutually exclusive — disable one to use the other. * Editing tier ranges doesn't change rewards already issued; each order keeps the tier that applied when it was placed. ### Common mistakes to avoid * **Making tiers too similar.** A $5-to-$7 jump isn't enough to change behavior — make the top tier feel substantially better. * **Choosing Loop when you want Keep-last.** Loop sends your best referrers back to your *lowest* rate — use Keep-last to keep rewarding them at your top rate. * **Building too many tiers.** Three well-spaced tiers a referrer can explain to a friend beat five granular ones that need a table to understand. ### Next steps * Set the base rewards in [Set up referrer and referee rewards](/referral-program/rewards.md). * Filter customers by tier in [Customers](/referral-program/management/customers.md). * Track tier performance in [Analytics](/referral-program/analytics/analytics.md). --- # Agent Instructions This documentation is published with GitBook. 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