Mailchimp integration

Mailchimp is an email and SMS marketing automations platform that helps you boost opens, clicks, and sales

Step 1. Get the API key

Visit Mailchimp to obtain your API key. Please check out this detailed guide: https://mailchimp.com/help/about-api-keys/

After creating the API key, copy the key and go back to BLOOP app

Step 2. Get the Audience ID

To find your Audience ID, please visit Mailchimp -> Audience -> Audience Settings -> Audience ID to obtain it

After copying, go back to BLOOP app

Step 3. Connect to Mailchimp

From the BLOOP app, go to Integration > Mailchimp. After enabling the feature, please enter your API key and Audience ID in the Connect to Mailchimp section, then click Connect.

If the button says Connected, it means BLOOP has successfully connected to Mailchimp.

How the integration works?

The integration performs two key functions:

1. Synchronize Audiences: Contact profile of referrers (customers who refer their friends) and referee (who get referred) are automatically synced with Mailchimp audience

1. Trigger Events:

a. When a customer joins the referral program and becomes a referrer.

b. When a referrer sends email invitations to their friends.

c. When a referee receives referral discount

d. When a successful referral is completed (i.e., the referee, or referred person, checks out using the gift they received).

By using BLOOP tags, you can manage your audience for the referral program

Mailchimp allows the creation of segments, such as the 'BLOOP Referrer' segment shown below

Furthermore, BLOOP properties allow you to create automatic flows in Mailchimp

Go to Automations → Build from Scratch → enter the Flow name → Choose starting points

Use case 1: Creating an automated flow with Tag

Select Tag added as the starting point

Choose the appropriate tag you want to use for this flow, then add a step

Use case 2: Creating an automated flow with Trigger

Go to API & Intergrantion -> Select Event API as the starting point

Choose the appropriate trigger you want to use for this flow, then add a step

---

That's how you can utilize the Mailchimp integration feature. If you need assistance, feel free to reach out to us via in-app Live Chat or at [email protected].