# Mailchimp integration

## Step 1. Get the API key

Visit Mailchimp to obtain your API key. Please check out this detailed guide: <https://mailchimp.com/help/about-api-keys/>

After creating the API key, copy the key and go back to BLOOP app

<figure><img src="/files/Uf0x701vvmVmNK0aWzAB" alt=""><figcaption></figcaption></figure>

## Step 2. Get the Audience ID

To find your Audience ID, please visit Mailchimp -> Audience -> Audience Settings -> Audience ID to obtain it

After copying, go back to BLOOP app

<figure><img src="/files/dV5nlIPSY0ESVrARkAmK" alt=""><figcaption></figcaption></figure>

## Step 3. Connect to Mailchimp

From the BLOOP app, go to **Integration** > **Mailchimp**. After enabling the feature, please enter your API key and Audience ID in the Connect to Mailchimp section, then click **Connect**.

<figure><img src="/files/j3Se4TuqPnMyJUzeLFwm" alt=""><figcaption></figcaption></figure>

If the button says Connected, it means BLOOP has successfully connected to Mailchimp.

## How the integration works?

The integration performs two key functions:

1. **Synchronize Audiences**: Contact profile of referrers (customers who refer their friends) and referee (who get referred) are automatically synced with Mailchimp audience

<figure><img src="/files/S4rXvvl9pkM96OahncKM" alt=""><figcaption></figcaption></figure>

2. **Trigger Events**:

a. When a customer joins the referral program and becomes a referrer.

b. When a referrer sends email invitations to their friends.

c. When a referee receives referral discount

d. When a successful referral is completed (i.e., the referee, or referred person, checks out using the gift they received).

#### By using BLOOP tags, you can manage your audience for the referral program

Mailchimp allows the creation of segments, such as the 'BLOOP Referrer' segment shown below

<figure><img src="/files/am0Nf0WB1HbeEhUGhxVj" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/tdzpOgtaBIpRU3zi0i7K" alt=""><figcaption></figcaption></figure>

<figure><img src="/files/UyfmcUES1HoM4U674ks2" alt=""><figcaption></figcaption></figure>

#### Furthermore, BLOOP properties allow you to create automatic flows in Mailchimp

Go to Automations → Build from Scratch → enter the Flow name → Choose starting points

<figure><img src="/files/Wkfoc6t3uGA8RfdLfIvZ" alt=""><figcaption></figcaption></figure>

***Use case 1: Creating an automated flow with Tag***

Select Tag added as the starting point

<figure><img src="/files/XaXagY3HEHMXPRxj59Q5" alt=""><figcaption></figcaption></figure>

Choose the appropriate tag you want to use for this flow, then add a step

<figure><img src="/files/E7ZhnLJUzklz08OCv9e9" alt=""><figcaption></figcaption></figure>

***Use case 2: Creating an automated flow with Trigger***

Go to API & Intergrantion -> Select Event API as the starting point

<figure><img src="/files/raSN9hG4ofukn9ni3t1r" alt=""><figcaption></figcaption></figure>

Choose the appropriate trigger you want to use for this flow, then add a step

<figure><img src="/files/VSR75Xy2Ynpv6wDOhfgy" alt=""><figcaption></figcaption></figure>

***

That's how you can utilize the Mailchimp integration feature. If you need assistance, feel free to reach out to us via in-app Live Chat or at <support-sbc-tc@bsscommerce.com>.


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