How does referral link & referral code work?

BLOOP lets you choose between two referral methods: Referral links and referral codes.

Both are tied to individual referrers but work in slightly different ways, depending on how you want customers to share and earn rewards.

1. Referral link

How it works

Each customer (referrer) gets a unique link to share with their friends. Here’s the flow:

1. Referrer shares the referral link via social media, email, or messaging apps.

2. Friend (referee) clicks the link and lands on your store’s referral page.

3. The friend signs up to claim their discount.

4. The discount code is automatically applied if they make a purchase within that session.

5. If they don’t buy immediately, they can save the code to use later.

Why use it

• Tracks which referrer brought in which friend.

• Allows sending reminder emails if the friend hasn’t used their discount.

• Smooth, mobile-friendly sharing experience.

• Helps collect referee emails before they start shopping.

2. Referral code

How it works

Each customer also gets a unique referral code they can share directly.

Here’s the flow:

1. Referrer gives the code to their friend (verbally, text, printed, or online).

2. The friend visits the store manually.

3. At checkout, the friend enters the code to get their discount.

4. Once the order is completed, both referrer and referee receive their rewards.

Why use it

• Easier for customers who prefer a simple, straightforward experience.

• Perfect for offline or word-of-mouth sharing (events, flyers, or personal messages).

• No need to sign up to get a code.

• Useful when you want a memorable, branded code that sticks with customers.