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Understanding day-to-day affiliate management

Once affiliates are recruited, the program settles into three screens. Unlike referral, none of these approve themselves — an affiliate program is a money flow, and every step waits for you.

Screen What it is for How often
Managing affiliates Approve applicants, assign campaigns, deactivate partners When applications arrive
Sales Approve or reject each commission claim Weekly, timed just after your return window
Payouts Turn approved commission into payments On a published, predictable schedule

The rhythm that matters

Section titled “The rhythm that matters”

Nothing is payable until you approve it — pending is a holding pen, not an obligation. That makes the timing of your approvals the single most important habit in the program:

  • Approve just after your typical return period. A commission already included in a payout is never revoked, so approving early means a later cancellation costs you the money outright.
  • Skim before approving. Working down the pending list on autopilot waves through returns, cancellations and fraud. Scan for a sudden spike from one affiliate, or oddly large baskets, first.
  • Pay on a schedule partners can predict. Partners promote stores that pay reliably and drop the ones that make them chase commissions.

If Order approval is set to Immediately in settings, you have no review step at all — the rhythm above cannot protect you. Only use it if your revoke rules genuinely cover your risk.

When something has gone wrong

Section titled “When something has gone wrong”

A sale that never appeared, a commission that looks wrong, a partner you cannot pay → troubleshooting affiliate sales and payouts.

Section titled “Related”