How to choose sharing channels and write the share message
A referral spreads through the channel your customers already use to talk to friends — usually a private message, not a public post. The buttons you offer, their order, and the words that go with them decide which of those moments turns into a referral.
Open your campaign and go to Sharing channels. Two tabs: Channel picks the buttons, Message writes what gets sent.
Which channel for which customer
Section titled “Which channel for which customer”| Channel | Best for | Notes |
|---|---|---|
| One-to-one, mobile-first, international | Lead with it on mobile | |
| Native Share | Whatever app the customer prefers | Mobile only. Hands off to the device’s share sheet. Marked Recommended in the editor |
| Custom Email | Considered, personal recommendations | Sends Bloop’s own template, which you control |
| Mail App | Customers who’d rather write it themselves | Opens the device’s default mail client |
| Gmail | Desktop Gmail users | Opens a pre-filled Gmail compose window |
| X (Twitter) | Public, fast, low-commitment | Tech, media and creator audiences |
| Broad public reach | Communities and older demographics | |
| Professional audiences | Shows the link preview from your store page and ignores custom messages | |
| LINE | Customers in Japan, Taiwan and Thailand | Mobile only |
| iMessage | Apple device users | Opens the Messages app. Shown only on iPhone, iPad and Mac |
| Visitors in China | Public posts |
Private channels out-convert public ones. A WhatsApp message to one friend carries more weight than a post to a thousand strangers. Lead with private, offer public as a secondary option, and confirm the mix with an A/B test.
The two email options are not the same thing. Custom Email sends through Bloop using a template you edit, so you control the wording and can track it. Mail App opens the customer’s own mail client with the message pre-filled — more personal, but it leaves your hands the moment they hit send.
Pick the channels
Section titled “Pick the channels”The Channel tab gives you separate Desktop and Mobile lists, plus a pool of Available channels underneath. Drag a channel into a list to enable it, drag within a list to reorder — the top channel appears first on your storefront, and it gets most of the clicks.
Two rules the editor enforces: a channel can only appear once per list, and Native Share, LINE and iMessage can only go in the Mobile list. A new campaign starts with Facebook, WhatsApp, X and Mail App on desktop, and Native Share first on mobile. The referral hub shows your sharing channels too, including Native Share on phones that support it.
Set the two lists separately. The channels people reach for on a phone are not the ones they reach for at a desk, and copying one list onto the other wastes the difference.
Write the message
Section titled “Write the message”The Message tab has a card per channel, each with a live preview of how the share will look. X (Twitter), Facebook, WhatsApp and Email are always there; LINE, iMessage and Weibo appear once you’ve added that channel to a list. LinkedIn has no card because it ignores custom messages.
| Card | What you write |
|---|---|
| X (Twitter) | Message, link title, link description, and the @referrer_name handle |
| Link title | |
| Message | |
| Message | |
| LINE, iMessage, Weibo | Message |
Insert variables drops in the pieces Bloop fills at send time: the store name, the friend’s reward, the referral link and the code, depending on the field. There is no variable for the referrer’s own reward. Variables keep the message correct when you change the offer.
Each card that produces a link preview also takes an Image: Bloop’s default, or your own upload in .jpeg or .png, under 20 MB and 20 megapixels. Facebook renders best at 1200 × 630 px.
Languages
Section titled “Languages”With automatic translation on for the campaign, each customer sees the message you wrote for their language, or Bloop’s built-in wording if you wrote none, so write every language you care about. With it off, everyone sees your default language. The language selector at the top of the tab appears only when automatic translation is on; pick the language there before you type.
Message text, link titles and link descriptions are stored per language, including the LINE, iMessage and Weibo messages. Only the images and the X handle are shared across languages.
Switching language discards unsaved edits without warning, so save before you change the selector.
What to write
Section titled “What to write”- Write in the customer’s voice, not an ad’s. “I love these — here’s 15% off” beats “Shop our referral program”.
- Name the reward in the first few words. The recipient decides in one line whether to tap.
- Keep WhatsApp short. One sentence and the link.
- Let the link preview do the selling on Facebook and X — that’s what the image, title and description are for.
Common mistakes to avoid
Section titled “Common mistakes to avoid”- Offering every channel. A crowded row turns an easy share into a decision.
- The same list on desktop and mobile. Set them separately.
- Leading with public channels. They add reach but convert worse per share.
- Writing one language and assuming the rest. Bloop does not machine-translate your message. Turn on automatic translation and write each language you serve, or customers in a language you skipped see Bloop’s built-in wording.
- Hard-coding the reward into the message. Use Insert variables so the copy survives your next offer change.
Next steps
Section titled “Next steps”- Decide between links and codes in referral methods.
- Control how the reward value reads in reward display.
- Confirm your channel order with A/B testing.