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How to choose sharing channels and write the share message

Most referrals travel through a private message to one friend, not a public post. You choose which share buttons referrers see, in what order, and the message each one sends.

What you’ll set up

Section titled “What you’ll set up”
  • The share buttons for desktop and for mobile, in the order you want.
  • The message and image for each channel, in each language you sell in.

What Bloop creates for you

Section titled “What Bloop creates for you”

Every new campaign starts with these buttons, top to bottom:

List Starts as
Desktop Facebook, WhatsApp, X, Mail App
Mobile Native Share, Facebook, WhatsApp, X, Mail App
Messages Bloop’s default text and image for every channel

The defaults work, so change only what you want to.

How to set up sharing channels

Section titled “How to set up sharing channels”

  1. Pick the channels → Click Save

    1. Open Referral program and open your campaign.

    2. Open Sharing → Channels and messages:

      The campaign page with the sharing channels step marked (2)

    3. Stay on the Channel tab.

    4. Drag a channel from Available channels into Desktop or Mobile, and drag inside a list to reorder it. The top channel shows first on your storefront:

      The Channel tab (3) with the Desktop, Mobile and Available channels lists marked (4)

    5. To remove a channel, click the X next to it.

    6. Click Save.

  2. Write the messages → Click Save

    1. Click the Message tab.

    2. If automatic translation is on, pick a language in the selector first. Each customer sees the text for their language, or Bloop’s built-in wording if you wrote none.

    3. Open a channel card and edit its fields. The Preview updates as you type.

    4. Click Insert variables to add the store name, the friend’s reward, the referral link or the code. Use variables instead of typing the reward, so the message stays right when your offer changes.

    5. Under Image, keep Default image or choose Custom image and upload a .jpeg or .png under 20 MB and 20 MP:

      The Message tab (1) with the language selector (2), the X (Twitter) card (3), Insert variables (4) and Image (5) marked

    6. Click Save.

Channels and their message cards

Section titled “Channels and their message cards”
Channel What it does Message card fields
WhatsApp One-to-one sharing, mobile-first Message, Link title, Link description, Image
Native Share Mobile only. Opens the phone’s share sheet so the customer picks any app. Marked Recommended No card
Custom Email Bloop sends your Email invitation from referrers template. Edit it in Emails No card
Mail App, Gmail Opens the customer’s mail app or Gmail with your message Email card: Message
X Public post with your link preview X (Twitter) card: @referrer_name, Message, Link title, Link description, Image
Facebook Public post with your link preview Link title, Image (1200 × 630 px works best)
LinkedIn Shows your store page’s own link preview No card, it ignores custom messages
LINE Mobile only Message, Image
iMessage iPhone, iPad and Mac only Message, Image
Weibo Public posts, for visitors in China Message, Image

The LINE, iMessage and Weibo cards show once the channel is in one of your lists. Images and the X handle are the same in every language.

How it looks on your store

Section titled “How it looks on your store”

The referral popup, the referral page, the thank-you page block and the customer account show your Mobile list on screens narrower than 768 px, and your Desktop list on wider ones. The referral hub shows both lists combined.

Sharing buttons as a referrer sees them

Best practices

Section titled “Best practices”
  • Put a private channel first: WhatsApp or Native Share on mobile, email on desktop. Keep the row short.
  • Name the reward first, in the customer’s voice. “I love these, here’s 15% off” beats “Shop our referral program”.
  • Write every language you sell in. Otherwise those customers get Bloop’s built-in wording.

These are common patterns, not Bloop measurements. Check your channel order with an A/B test.

Section titled “Related”