How to set up and brand your referral page

A referral page gives your programme a permanent URL you can put anywhere — a menu item, a newsletter, an order email, a social bio. Unlike the on-site widget it’s always there, and Bloop builds it as a real Shopify page on your own domain, so it inherits your theme and you style it in the theme editor like any other section.

Open Branding, pick your theme, choose Customize, and open the Referral page card. It’s marked Recommended for a reason: alongside the post-purchase widget, it carries most of a mature programme’s traffic.

Best practice

Keep the default referral-program handle and add the page to your main menu or footer before launch. A page nobody links to gets no traffic, however good it looks.

When you need one

Reach for the page whenever the share has to start somewhere other than your storefront: a link from a newsletter, a “Refer a friend” menu item, a social bio, search traffic, or a programme with rules worth reading properly. If you only need to catch existing customers while they browse, the widget alone is enough.

Create the page

The Setup tab walks three steps:

1. Create your page. Enter a Landing page URL handle and select Create. Bloop creates the page in your Shopify store at /pages/<handle>, titled “Referral Program” by default. Handles must be unique; if one is taken, Bloop asks for another. Once the page exists, the card shows its Page title and Page URL, and you can copy the finished URL straight from the field.
2. Customize design. Edit in theme editor opens the page in Shopify’s theme editor, where the Bloop app block does the styling (below).
3. Set up your page. Add it to your main menu or footer, or embed the block into any existing page from Edit theme, then start sharing the link.

Use Update page to change the title or handle later, and View page to see it live.

Note

Avoid renaming the handle after launch. A changed handle breaks every link you’ve already shared — in newsletters, emails and bios you can’t edit.

Design it in the theme editor

The referral page is built from three sections: Main (the join-and-share block), Guide (how it works) and Reward (the rewards the signed-in referrer has earned). The app block’s settings control all three:

Setting	What it does
Section visibility	Hide the main, guide or reward section independently
Section order	Four arrangements, so you can lead with the guide instead of the form
Heading size	Small, medium or large, per section
Text / primary / background colour	Per section, so the guide can sit on a tinted band between two white ones
Padding top and bottom	0–100 px per section
Image (main section)	Turn it on, pick the image, put it left or right, and set its width between 30% and 70%
Border radius	0–10 px on the main block
Custom CSS	For the last detail the fields don’t cover

Two of these do most of the work. Section order decides what a cold visitor reads first — lead with the guide when your programme needs explaining, lead with the main block when the reward speaks for itself. And the main section image is the difference between a form and a page: a product shot at 40–50% beside the signup block gives the page something to look at while it explains itself.

Write the content

The Content tab holds the page’s wording, split into Main, Guide and Reward, and saved per language. With automatic translation on for the campaign, each customer sees the text you wrote for their language, or Bloop’s built-in wording if you wrote none, so write every language you care about. With it off, everyone sees your default language. The language selector appears only when automatic translation is on; see campaign language settings.

What converts:

• A headline that names the reward. “Give a friend 15% off, get $10 when they buy” beats “Join our referral program”.
• One obvious action. A single button; competing calls to action lower the share rate.
• A three-step guide. At most. Anything longer reads as terms and conditions.
• Both rewards stated plainly, in money or percentage terms, in the Main heading or sub-heading. The Reward section lists what the signed-in referrer has already earned, so it can’t carry your offer.

Common mistakes to avoid

• Building the page and never linking to it. Menu, footer, newsletter, order emails — give it entry points on day one.
• A vague headline. Name the reward for both sides in the first line.
• Renaming the handle after sharing it. Choose it once and leave it.
• Hiding sections you should reorder instead. If the guide is getting in the way, move it below the main block rather than turning it off.

Next steps

• Style the on-site widget in Widget panel, launcher and referee popup.
• Add more entry points with the post-purchase widget and the customer account extension.
• Make the programme easy to find — see making your referral program visible.