How to set up FlexiTiers
A flat reward pays the same amount whether a referrer brings in one friend or twenty — which gives your best referrers no reason to keep sharing after their first success. Bloop’s FlexiTiers let the reward grow as a referrer hits new milestones. Tiers only change the referrer reward; the referee’s discount stays the same.
How tiers work
Section titled “How tiers work”Each tier covers a range of successful referral counts. When a referrer hits their Nth referral, Bloop issues the reward for whichever tier N falls into — or nothing, if N lands in a gap. Every tier can have its own reward type, value, minimum, and expiry, and referrers work through tiers in order.
Set up tiers
Section titled “Set up tiers”
- Open your referral campaign, go to Referrer reward, and click Add tiers — Bloop starts you with two tiers.
- For each tier, set the start/end referral range and click Edit reward settings to choose its reward.
- Use Add new tier to insert more, and check the preview panel for the full sequence, any gaps, and what happens beyond the last tier.
- Set Advanced tier settings (below) and Save.
Delete tiers down to one to return to a flat reward — tiered mode needs at least two.
Each tier’s reward can also have its own wording for customers, such as “a free tote bag” instead of the raw value. See text for each tier.
After the final tier
Section titled “After the final tier”| Setting | What it does | When to use it |
|---|---|---|
| Keep giving last tier reward | Every referral beyond the last tier keeps earning the final tier’s reward | Default — your best advocates keep earning your top rate forever |
| Stop rewards after final tier | Referrals beyond the last tier earn nothing | Milestone programs celebrating specific achievements |
| Loop tiers | The sequence restarts at Tier 1 | Recurring promotions where the reward rhythm should repeat |
How past referrals count
Section titled “How past referrals count”- Count all past rewards (default) — a referrer’s progress includes referrals from before you enabled tiers. Use this to honor existing referrers’ history.
- Start from a date — only referrals after that date count. Use this for a fresh campaign period where everyone starts at zero.
Gaps between tiers
Section titled “Gaps between tiers”You can leave referral-count ranges outside any tier — those referrals earn nothing. Useful for celebrating specific milestones (1st, 5th, 10th) without paying every referral in between.
Show referrers their progress
Section titled “Show referrers their progress”The referral hub shows each referrer a tier timeline automatically, and the Referral progress email reminds them how close they are — nothing to build.
If your tiers hand out different kinds of reward — credit low down, a free product at the milestone — one progress email can still read correctly at every tier. See conditional blocks.
Worked examples
Section titled “Worked examples”- Keep-last (progressive): Tier 1 (referrals 1–2): $5 credit → Tier 2 (3–5): $10 credit → Tier 3 (6+): $20 credit, paid forever. A referrer at 12 referrals earns $20 each time.
- Stop (milestones only): Tier 1 (#1): $5 discount → gap → Tier 2 (#5): $15 credit → gap → Tier 3 (#10): $30 credit + gift. Referral #11 earns nothing.
- Loop (cycling): Tier 1 (1–2): $5 credit → Tier 2 (3–5): $12 credit, then repeats — referral #6 restarts at Tier 1.
Things to know
Section titled “Things to know”- The first tier must start at referral #1, and tiers can’t overlap.
- Gaps are allowed — those referrals still count toward the referrer’s total, just earn nothing.
- Any reward type works per tier, including a custom reward held for your approval.
- The minimum quantity of referees requirement is not enforced in tiered mode, even though you can select it when you edit a tier’s reward. Use the start and end referral range to control when each reward is issued.
- Tiers and A/B testing are mutually exclusive — disable one to use the other.
- Editing tier ranges doesn’t change rewards already issued; each order keeps the tier that applied when it was placed.
- Editing a tier’s reward applies to codes issued after you save; codes already issued keep their settings. See changing a reward after codes are issued.
- A referral that is rejected (by you, by a fraud check, or because the order was cancelled or refunded) stops counting toward the referrer’s tier progress, as long as its reward was never issued or was taken back. See revoking a reward.
Common mistakes to avoid
Section titled “Common mistakes to avoid”- Making tiers too similar. A $5-to-$7 jump isn’t enough to change behavior — make the top tier feel substantially better.
- Choosing Loop when you want Keep-last. Loop sends your best referrers back to your lowest rate — use Keep-last to keep rewarding them at your top rate.
- Building too many tiers. Three well-spaced tiers a referrer can explain to a friend beat five granular ones that need a table to understand.
Next steps
Section titled “Next steps”- Set the base rewards in Set up referrer and referee rewards.
- See each referrer’s tier in the Reward tier column of the campaign’s Referrers page. See Open a customer.
- Track tier performance in Analytics.